Kalshi Becomes Official Prediction Market Platform for the US Open
Kalshi has signed an exclusive agreement with the United States Tennis Association (USTA) to become the exclusive prediction market platform partner for the US Open. The agreement was finalized after the conclusion of the qualifying rounds, with specific terms yet to be disclosed. As part of the agreement, the USTA prohibits other prediction market platforms from advertising within the event venues or on television. The USTA originally planned to establish partnerships with prediction markets starting in 2027 and beyond, with new CEO Craig Tiley playing a key role in facilitating this deal.
-- Price
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